Leslie Paterson | How to approach executive conversations: Setting up a successful customer marketing team | Customer Marketing Catch-up
Update: 2023-08-23
Description
Key talking points:
- What you should establish between yourself and your executive stakeholders when setting up a team
- Main points to communicate the importance of supporting customer marketing and advocacy teams
- Handling challenging or resistant executives
- An example of a successful executive conversation that helped solidify a new team
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